Human genius at work
Isolate yourself in a quiet place. Sit back comfortably, turn up the volume, and let the magic happen.
They are talking about us
They are talking about us
CODE41 is on a mission to disrupt the usual ways in which watches are made and sold.
They are talking about us
CODE41 is a breath of fresh air in a rather conservative watchmaking landscape
They are talking about us
The Lausanne-based challenger brand is offering transparency and affordability
Our mission
CODE41 is not a brand in the traditional sense of the term; it’s more of a community project. The aim is to gather enthusiasts around a watchmaking project, to help it become a reality. In the process, said members become project Creators.
CODE41 was founded by luxury timepiece designer Claudio D’Amore in 2016. Having designed watches for the biggest Swiss brands such as TAG Heuer and Montblanc for 10 years, Claudio set his sights on a new venture that would create watches of the highest quality with the help of an engaged community of timepiece enthusiasts who could play an active role in the design process. The company is based in the heart of the Swiss watchmaking industry, its spiritual home.
The project has been built with a policy of total transparency with their customers – of origin and production – meaning that their community is safe knowing that they are investing in an excellent watch at a fair price. This community is now comprised of 260,000 like-minded people who love watchmaking and share CODE41’s values.